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Branding
Derived from the process of marking cattle, to show ownership, in the modern world branding is so much more than a logo. It is every touch-point that your potential customer interacts with. Egelnick and Webb have helped global companies redefine their image, start-ups create one and brands with a heritage find a new audience. It starts with defining a distinct point of view and manifests through tone of voice, look & feel, story telling, finally ending with the logo-mark and clear brand guidelines for implementation.
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HUB - Printed Material Campaign

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