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BOODLES — Art Direction

BOODLES — Art Direction

The Client

Established over two centuries ago, Boodles is a British fine jeweller with a committed focus to excellence in all facets of design, craftsmanship & service.

The Project

Boodles offer a core collection of exclusive products, with additional seasonal ranges launching throughout the year. Egelnick and Webb were commissioned to art direct their stills campaign. The challenge was to create a consistent aesthetic that reflected the traditional values of the Boodles brand, but at the same time to communicate the personality of the individual product range.

The Approach

Previous campaigns had been overtly Photoshopped; we set ourselves the challenge of creating imagery authentically, in-camera, that reflected the craftsmanship of the collection with the use of simple propping to communicate the inspiration behind the collection, without over-powering the product.


  • Art Direction
  • Photography
  • Set build
  • Digital Assets

    British excellence since 1798 Boodles
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    HUB - Printed Material Campaign

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