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British Land — 10 Brock Street

The Client

British Land is one of Europe’s largest publicly listed real estate companies. They have a long history of owning, managing, developing and financing high quality residential property assets in London with a focus on the higher end of the market.

identity

Deliverables

  • Brand Positioning
  • Brand Identity
  • Website
  • Brochure
  • Launch event film, invite + dressing
  • On floor marketing
print

Approach

The brand identity was two-fold. The logomark needed to reference Regent’s Place but also stand alone as a premium brand. Also the building is very iconic with its distinctive, angular look and the aesthetic rhythm of the diachronic panels, undulating in colour, as one passes around the building.

Creative Execution

We wanted to give the viewers of all deliverables, the experience of these undulating diachroic panels. Bespoke foils and innovative printing techniques (and much testing!) enabled us to replicate this experience.

film

Creative Execution

For digital experiences, we were asked to concept a short film. We decided to treat 10 Brock Street as if we were filming a beauty product, with a reveal at the end.

event
art direction

    Places People Prefer Client Testimonial You have been a valued partner and should be incredibly proud of what has been achieved by your unswerving commitment to high quality design and innovative thinking. Hilary Forrester Marketing Director – British Land British Land
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    HUB - Printed Material Campaign

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