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Chivas Regal 12 — Made for Gentlemen Campaign

Chivas Regal 12 — Made for Gentlemen Campaign

The Client

Chivas Regal is is a blended Scotch whisky that traces its roots back to 1801. It is the market-leading scotch whisky 12 years and above in Europe and Asia Pacific.

The Project

To create a global campaign to launch the collaboration with Bremont, an award-winning British chronometer company. It had to appeal in particular to the Russian & Asian market.

The Approach

Given the value of ‘story’ and ‘heritage’ in the Russian marketplace but with legislation that prevents people appearing in alcohol advertising, we wanted to create a campaign image that told the story of the master watchmaker without showing him.

Deliverables

  • Art Direction
  • Set Build
  • Photoshoot
  • POS Templates

    Suggesting a watchmaker's story Client Testimonial You do great design work and have a rare affinity for luxury brands. Clare Wood Marketing Manager - Chivas Brothers Ltd Chivas Brothers
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    HUB - Printed Material Campaign

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