Chivas Regal is is a blended Scotch whisky that traces its roots back to 1801. It is the market-leading scotch whisky 12 years and above in Europe and Asia Pacific.
To create a global campaign to launch the collaboration with Bremont, an award-winning British chronometer company. It had to appeal in particular to the Russian & Asian market.
Given the value of ‘story’ and ‘heritage’ in the Russian marketplace but with legislation that prevents people appearing in alcohol advertising, we wanted to create a campaign image that told the story of the master watchmaker without showing him.
- Art Direction
- Set Build
- POS Templates