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CIT – 50 St Edmunds Terrace

The Client

CIT Group is an independent private equity investor. They work across the commercial, retail, residential, and hospitality sectors, in the UK, Europe, New York and Hong Kong.

The Project

50 St Edmund’s Terrace, a luxury residential new build development in the heart of Primrose Hill. The 36 apartments and separate two bedroom town house sit adjacent to Primrose Hill and Regent’s Park.

The Approach

The strategy was to focus on the positivity of park living and highlight its proximity to both Primrose Hill and the famous Royal Park – Regent’s Park.

Creative Execution

To highlight the delight of living with the passing of the seasons in the park, the brand lead with foliage photography.

Pre-completion was spring and completion was summer.

Furthermore a unique primrose monogram was developed, which has been carved into entrance stonework and every door handle.


– Brand positioning
– Brand identity
– Pre + Post completion campaigns
– Pre + Post brochures
– Website
– Art direction of photography
– Hoarding

Art Direction
    Peace and serenity of park living with the vibrancy of city life. CLIENT TESTIMONIAL Having wanted to work with Egelnick and Webb for a while, I was pleased when we appointed them for our prestigious 50 St. Edmunds Terrace development. They approached the project with bravery and innovation, relentlessly challenged and progressed traditional ways of property marketing, resulting in a sophisticated campaign that added value. Chris Richmond Associate Director - CIT Real Estate CIT Real Estate
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    HUB - Printed Material Campaign

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