Founded in 1805, Crombie is a truly iconic British brand. They continue to design and manufacture their clothing in the UK and are most famous for their Crombie Coat which has been sported by skinheads, Mikhail Gorbachev, Prince Charles and The Beatles to name but a few.
Having lost traction and resonance with the younger consumer we were asked to help the brand modernise its image and bring back its fashion edge.
For the campaign we took inspiration from the hey-day of the original English traveller to the French Riviera. With the use of texture and the finest fabrics within the collection we wanted to reflect an aesthetic of luxury quality whilst still feeling fresh and contemporary.
- Art direction and photography
- Ad campaign