Sign up to our newsletterSubscribe to our newsletter and stay updated with our latest work and news.

David Clulow — website and identity

David Clulow — website and identity

The Client

Established in 1962 David Clulow Opticians is the destination store for contemporary designer eyewear.

The Project

David Clulow has a unique place in the market and a rich heritage, which wasn’t being communicated with their existing brand. They approached Egelnick and Webb to help refresh the brand, shoot a folio of key imagery and to deliver new brand guidelines. We chose an aspirational, British, luxury lifestyle route which reflects both the exclusive range of luxury brands they sell and the exceptional service they provide. The campaign is now showcased in stores throughout the country.

Creative Execution

Following our successful rebrand David Clulow wanted us to turn our attention to their website. The brief was to establish their brand presence online, engaging their audience with a similar seamless online experience to the impeccable customer service enjoyed in store.

art direction


  • Rebrand
  • Website
  • Campaign art direction
  • Product photography

Through a total website redesign we built a fully responsive customer experience. We created key trends pages, which are constantly updated with new content via a social media aggregate service, enabling sharing of the latest eyewear trends. Using a new product display and navigation tool, we implemented a platform to showcase designer brands, now users can find their Burberry, Chanel or Miu Miu frames with ease. We also streamlined an automated booking system and store locator so that users can navigate the site whether on mobile, tablet or desktop device.


To launch the new David Clulow website we executed an online and press Brand campaign to target their core consumer who are very fashion aware and their choices are driven by style. The campaign, which ran for a month, featured in publications such as The Guardian, The Spectator and FT Weekend.

Product Photography


    Experts in opticals & eyewear since 1962 achievements In the first 4 weeks:
    Visits up 11.06%
    Page views up 104.82%
    Visit up 84.43%
    David Clulow
    Back to top

    HUB - Printed Material Campaign

    Share this image on: