Established in 1962 David Clulow Opticians is the destination store for contemporary designer eyewear.
David Clulow has a unique place in the market and a rich heritage, which wasn’t being communicated with their existing brand. They approached Egelnick and Webb to help refresh the brand, shoot a folio of key imagery and to deliver new brand guidelines. We chose an aspirational, British, luxury lifestyle route which reflects both the exclusive range of luxury brands they sell and the exceptional service they provide. The campaign is now showcased in stores throughout the country.
Following our successful rebrand David Clulow wanted us to turn our attention to their website. The brief was to establish their brand presence online, engaging their audience with a similar seamless online experience to the impeccable customer service enjoyed in store.
- Campaign art direction
- Product photography
Through a total website redesign we built a fully responsive customer experience. We created key trends pages, which are constantly updated with new content via a social media aggregate service, enabling sharing of the latest eyewear trends. Using a new product display and navigation tool, we implemented a platform to showcase designer brands, now users can find their Burberry, Chanel or Miu Miu frames with ease. We also streamlined an automated booking system and store locator so that users can navigate the site whether on mobile, tablet or desktop device.
To launch the new David Clulow website we executed an online and press Brand campaign to target their core consumer who are very fashion aware and their choices are driven by style. The campaign, which ran for a month, featured in publications such as The Guardian, The Spectator and FT Weekend.