Finchatton was founded in 2001 to create the most exceptional homes in the world. Today, after over a decade at the pinnacle of luxury property design and development, Finchatton remains dedicated to pushing the boundaries of ever-greater excellence and innovation.
Finchatton approached us to give their brand a refresh. They wanted to inject a luxury aesthetic to their brand touch points and strategically differentiate their two offerings, ‘Finchatton Residential’ – their developments and ‘Finchatton Private’ – their bespoke project for individual clients.
- Art Direction
- Brand Positioning
- Brand Identity
- Press folders
- Brand book
- Presentation box
- Website – Design & build
Finchatton invests more time, more energy, and more talent into every square foot than any other company of its kind. Therefore our approach was to treat them as luxury brand rather than just as a developer, to help build ‘equity value’ in the Finchatton brand for both potential clients and investors partners.
We created a core brand identity that reflected Finchatton’s brand positioning, values and personality that was flexed for the two distinct consumer propositions. The creative strategy of a ‘luxury brand approach’ ensured every touch point was considered to the finest detail.
From the template design of the architectural plans and the hand-made solander box they were presented in, to the engraving on the Linley boxes containing the keys to the Residence upon completion every detail of paper stock, material and finish was considered.
The website was a key piece of the project, the point of arrival for most international clients, it performed several strategic functions; clear signposting & segmentation of their offerings, a global showcase of up-coming, recent and previous projects, an easy to use CMS system.
Perhaps more importantly, navigation and functionality were kept as unobtrusive as possible to allow the immersive full bleed imagery to do the talking.