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Gloverall — Lookbook

The Client

Gloverall is a classic UK heritage men’s clothing brand that started life in early 1950’s post war Britain distributing the classic ‘Monty’ style, army issue Duffel coat. As made famous by Field Marshal Montgomery.

The Project

Egelnick and Webb collaborated with PR agency Village to create the Spring Summer 2015 look book. 

Art Direction

The Approach

The summer capsule collection was inspired by David Hockney’s California paintings and more contemporary digital artworks.

The collection also featured special 1950’s English wallpaper print found in the V&A cloth-workers archive. The goal was to create a fresh image for the brand that looked less ‘vintage’ and complimented the ‘modernist’ silhouettes of the design.

Creative Execution

The shoot Art Direction was very simple in construct, and played with geometric shapes made from Colorama sheets matched to the collection palette, set in contrast to the natural tones of the concrete walls in the studio. 

The printed brochure was a very neutral A5 saddle stitched booklet, with a graphic bold layout to compliment the new more modern approach to the brand. 

Look book

Deliverables

  • Art Direction
  • Photography
  • Brochure Design
  • Print
    A British Icon Made Modern Gloverall
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    HUB - Printed Material Campaign

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