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HUB — Identity and Art Direction

The Client

Hub is a store that opened in Manchester, then relocated to London when the owner discovered Stoke Newington Church Street.

Hub mixes brands including See by Chloe, Acne jeans, and Mackintosh with small independent designers including Beth Graham and Yarn.

The Project

We created a brand identity looking at their logo, 
the typography, tone of voice, printed materials, photography, and the essence of their art direction. All of the above was carefully considered with Hub which subsequently won us a Drapers Fashion Award.

Brand Identity

The Approach

In developing the brand for Hub we wanted to arouse nostalgia, when you could visit a proper shop with a shopkeeper behind the counter. 
The brand identity was applied in this vain across 
all of the signage, packaging, in-store and windows, down to the ‘ration-book chic’ gift vouchers, which have proved hugely popular.

On Product


  • Brand identity & logomark
  • On-product labelling
  • Packaging
  • Ticketing
  • Gift Vouchers
  • Instore and POS
  • Signage
  • Art Direction
  • Photography
Art Direction

    Creating Modern Nostalgia HUB
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    HUB - Printed Material Campaign

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