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Jaeger — Monogram

The Client

Jaeger is a British fashion brand and retailer Traditionally known for the use of high-quality wool and natural fibres.

The Project

When Jaeger decided to refresh their brand identity we were asked to create a solution that had one foot in the brands heritage and one foot in the future. We felt our ‘Monogram’ motif helped position the brand alongside the lead runners in the heritage luxury space.

The Approach

Jaeger instructed us to develop an icon that they could use as a decorative element in its own right, in-store as a decorative pattern, as a mark on hardware, ties, scarves and as lining for both men’s and women’s apparel.

This pattern has now been applied in store, on sales materials and on products everywhere including a two tone jacquard on women’s bags and men’s suit lining.


  • Monogram
  • On garment application
  • On-product guidelines
  • Brand guidelines
  • In store and POS
    Creating a 125 year old monogram Jaeger
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    HUB - Printed Material Campaign

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