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John Lewis Menswear

John Lewis is a really Great British brand. As part of the revitalisation of their fashion offering we redesigned all of their suiting labelling and swing tickets. We wanted to communicate the luxury of the woven materials used and give a gentle nod to the vernacular of buggy labels in traditional tailoring, in a decidedly John Lewis way. A secondary swing ticket helped add value and give an insight into the provenance of the cloth.

    Traditional tailoring the John Lewis way John Lewis
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    HUB - Printed Material Campaign

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