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John Lewis Opticians — Identity

John Lewis Opticians — Identity

The Client

John Lewis, Britain’s favourite high street retailer.

The Project

John Lewis were launching their own brand in-store opticians and approached us to create their new optical brand; everything from the name and brand identity to the retail materials of the shop fittings and signage.

Brand Identity

The Approach

We developed a clean graphic language, derived from an iris that felt contemporary but at the same time fitted with the classic illustration heritage of John Lewis.

Printed Materials


  • Brand Identity
  • Retail Concept
  • Instore Signage
  • Sales Materials
  • Packaging
  • Brand Guidelines

    Creating John Lewis' Optical Offering Client Testimonial John Lewis Opticians offers a new service to our customers, delivering a high level of service and eye care. Egelnick and Webb really understood our core values, and have created an identity design that is contemporary and engaging, and sits comfortably with our master brand identity and our other sub brands. Caroline Overton Own Brand Manager Fashion - John Lewis John Lewis
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    HUB - Printed Material Campaign

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