John Lewis, Britain’s favourite high street retailer.
John Lewis were launching their own brand in-store opticians and approached us to create their new optical brand; everything from the name and brand identity to the retail materials of the shop fittings and signage.
We developed a clean graphic language, derived from an iris that felt contemporary but at the same time fitted with the classic illustration heritage of John Lewis.
- Brand Identity
- Retail Concept
- Instore Signage
- Sales Materials
- Brand Guidelines