L’Oréal is one of the worlds’ largest beauty brands, Professionnel is their salon division.
Each season L’Oréal launches a new collection for its two leading colour brands Luocolour (younger, more fashion forward) and Majirel (slightly older customer, higher price point, more classic). The collections are expressed through bespoke hairstyles and colouring treatments created by their best up-and-coming hairstylists.
To promote the seasons colour products and inspire the salon’s creativity & up-sell.
The theme behind the season’s collection was ‘The Dancers’ so we developed a story and supporting aesthetic to convey this. The use of simple props and strong lighting created a sense of richness and drama. Photography by Chad Pitman.
- Art Direction
- Collection brochure