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L’Oréal – Giles Deacon

The Client

L’Oréal is one of the worlds’ largest beauty brands, Professionnel is their salon division.

The Project

L’Oréal has a long relationship with high profile British fashion designers, but this link was little known outside of the industry. 

We are asked to create a Limited Edition product range to address this communication shortfall.

The Approach


We proposed a top-down strategy starting with a high-profile collaboration with the right fashion designer. This fed into the design of the product and all the supporting elements of the campaign;

Deliverables

  • Product packaging
  • Magazine advertising,
  • In-store / POS,
  • PR activity with a beauty magazine
  • Limited edition print.
    L'Oréal x Giles Deacon L'Oréal
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    HUB - Printed Material Campaign

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