L’Oréal is one of the worlds’ largest beauty brands, Professionnel is their salon division.
L’Oréal has a long relationship with high profile British fashion designers, but this link was little known outside of the industry.
We are asked to create a Limited Edition product range to address this communication shortfall.
We proposed a top-down strategy starting with a high-profile collaboration with the right fashion designer. This fed into the design of the product and all the supporting elements of the campaign;
- Product packaging
- Magazine advertising,
- In-store / POS,
- PR activity with a beauty magazine
- Limited edition print.