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Luella — Art Direction

The Client

Maker of the famous ‘Gisele’ bag for Mulberry, Luella Bartley has won many accolades including The British Fashion Council ‘Designer of the Year’ in 2008, and ‘International Designer of the Year’ by Elle Sweden in 2009.

The Project

As part of our work to elevate the Luella brand and help qualify the price point, we were asked to improve their look books.


Our idea was to create a series, like a Society Girl’s Diary – a format that could be repeated each season, with a bespoke detail to reflect the season, and sit on your shelf like a set of cute keep sakes. We kept it simple, but premium, recognising the brands positioning within the luxury market.


  • Art Direction
  • Photography
  • Invites
  • Look Books
  • Print

    English fashion phenomenon Client Testimonial I cannot tell you how thrilled we are - it looks AMAZING - thank you so much for all your help!!! Diane Crook Luella
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    HUB - Printed Material Campaign

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