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Paul Smith — Art Direction

Paul Smith — Art Direction

The Client

Paul Smith is one of Britain’s foremost fashion designers known for his balance of traditional British style and irreverent quirkiness. Famous for his clothing and accessories collections, Paul Smith specialises in an inventive use of traditional craftsmanship and cutting-edge design to create beautifully made, desirable, modern pieces.

The Project

Paul Smith commissioned Egelnick and Webb to art direct the campaign for the Autumn Winter 2013 Men’s Shoe Collection. The brief was to shoot the product reflecting the aesthetic quality of the Italian hand-made shoes whilst injecting a ‘Paul Smith twist’.

Deliverables

  • Art direction & photography
  • Set build
  • Advertising campaign
  • Lookbook

The Approach

The brief was to shoot the product reflecting the aesthetic quality of the Italian hand-made shoes whilst injecting a ‘Paul Smith twist’. The concept was ‘illusion’, with the idea that each shot had some subtle element of gravity defying visual trickery to it.

    Bringing a uniquely British brand experience to life Paul Smith
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    HUB - Printed Material Campaign

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