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Permanent Style – Annual

The Client

Simon Crompton is the world’s leading authority on classic men’s style. His website, Permanent Style, has grown over the past decade to become the foremost voice on bespoke, craft and luxury menswear, with hundreds of thousands of dedicated followers. The site hosts events and has launched several sell-out collaborations with leading brands. 

GQ, The Times, How to Spend It, and The New York Times have all listed Permanent Style as one of the best men’s sites in the world.

The Project

The brief was to bring together some of the most popular online posts from the year into an ‘Annual’; a printed product for the first time, that would add value by presenting the rich content and imagery on a bigger scale than is possible on-line.

The Approach

To bring this project to life we first had to help Simon find investors and sponsors. We created concept designs to help sell in the idea of how ‘Permanent Style’ would translate from the web into the real world and created bespoke ad’s for sponsors to run on the insets, which covered the production costs of the project.

It was a unique form of collaboration which we plan to apply to future projects.

Creative Execution

To add value and covet-ability we created a limited edition, which Simon would personally hand-number. Design layout was structured to give a uniformity to the content but was flexible enough to differentiate the individual sections.

A tactile quality was achieved with a textured cover material and an uncoated inner stock that gave a depth and richness to the imagery.

We encouraged Simon to write additional narrative that ran through the book that gave his reflection on the page content in its re-visited state, which we typeset in a blogesque type-writer font.

Deliverables

  • Art Direction
  • Graphic Design
  • Sponsor’s Ads
  • Brand elevation
  • Look and feel
  • Print Production & Management
    The foremost voice on bespoke,
    craft and luxury menswear
    "E+W were instrumental in getting this project of the web and into the real world, more than great design they provided the tools to share the vision for the project with investors, and help find sponsors/investors to make the book and launch event a reality.

    As a client that had the desire to produce a book but no budget or starting point to bring this to life, E+W as an studio went the extra mile, investing their time and expertise to make it happen.

    The end result was even better than I hoped and has helped push my brand forward and upwards.”
    Simon Crompton Creator - Permanent Style
    Permanent Style
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    HUB - Printed Material Campaign

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