Royal Salute is the worlds leading luxury whisky.
As part of our continuing work for Royal Salute World Polo we were asked to create a polo jacket that could be gifted to a very select few HNWI & VIP’s at each event.
We researched who would be best aligned with their strategic objectives and positioning. Norton & Sons boasts a history of polo tailoring for most of the royal families of Europe and other notables like Winston Churchill.
We managed the collaboration and production on behalf of Royal Salute, creating bespoke labelling and crest elements as required. We also art directed photography of the jackets being cut on Savile Row, portraits and the final product, for PR and launch purposes.
- Collaboration Partner
- Project Management
- Brand Identity
- Art Direction
- Press / PR Assets