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Royal Salute — Norton & Sons Collaboration

The Client

Royal Salute is the worlds leading luxury whisky.

The Project

As part of our continuing work for Royal Salute World Polo we were asked to create a polo jacket that could be gifted to a very select few HNWI & VIP’s at each event.

The Approach

We researched who would be best aligned with their strategic objectives and positioning. Norton & Sons boasts a history of polo tailoring for most of the royal families of Europe and other notables like Winston Churchill.

Creative Execution

We managed the collaboration and production on behalf of Royal Salute, creating bespoke labelling and crest elements as required. We also art directed photography of the jackets being cut on Savile Row, portraits and the final product, for PR and launch purposes.


  • Collaboration Partner
  • Project Management
  • Brand Identity
  • Art Direction
  • Photography
  • Press / PR Assets

    Collaborating with Savile Row's original regal polo tailor Client Testimonial From the outset Egelnick and Webb have been key partners in helping us establish and build our involvement in Polo around the world. The team were instrumental in defining our look and feel that had to be distinctive yet compatible with other luxury brands. What has impressed me most is their visual confidence, the ability to express a strong luxury attitude without need for overelaboration or artifice. We are activating polo in over 12 countries and the consistent support and use of the polo identity by our partner affiliates is testament to the strength of their work. Neil MacDonald Brand Director - Royal Salute Royal Salute
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    HUB - Printed Material Campaign

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