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Samsonite – Business Range

The Project

As part of elevating and segmenting Samsonite’s product offering, we relaunched the Samsonite business capsule range with a campaign shot on location in Grand Central Station, LA to give a non-location specific European feel.
We wanted to creative an ‘implied narrative’ with the campaign art direction around the couple – were they man and wife, colleagues or lovers?

The Approach

The still life of the bags and accessories were shot on set for visual continuity and to showcase the luxury materials and finishing. All marketing materials including brochures and POS templates were re-designed for global use.

    Business class with style Client Testimonial LA was fun - the shots are fab - the best we have done yet - so thank you. Richard Brett Global Vice President - Marketing Communications Samsonite Samsonite
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    HUB - Printed Material Campaign

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