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Samsonite – SportLab sport range

As part of our role as global agency for Samsonite, we developed the brand identity, key imagery and marketing collateral for Samsonite SportLab, a range of luggage designed for travelling with sports equipment.

For the launch campaign, we shot brand ambassador Camilo Villegas on his golf course in Florida.

Product photography was a combination of straight product shots for the catalogue and more ‘mood’ imagery highlighting the sport and functional benefit of the particular piece.

    By Your Side Client Testimonial LA was fun - the shots are fab - the best we have done yet - so thank you. Richard Brett Global Vice President - Marketing Communications Samsonite Samsonite
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    HUB - Printed Material Campaign

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