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The Gentlemen Baristas — Identity

The Gentlemen Baristas — Identity

The Client

The Gentlemen Baristas are an independent coffee company offering roasting, distribution, education and a coffee-shop headquarters in Borough Market

The Project

They required a brand identity and packaging for all customer & client-facing communications and touch points. 

Brand Guidelines

The Approach

Taking a stand against the snobbery of the ‘baristocracy’ of your average coffee shop
the GB’s champion a return to proper service; great coffee, with a moustachioed smile, exactly how you want it. 


Creative Execution

Based in in the original Victorian offices of the Coffee Trade Federation, with values and manners from the same era, our starting point was historic typography and sign-writing.


  • Brand identity
  • Packaging
  • Sales & marketing materials
    Well-Mannered Coffee The Gentlemen Baristas
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    HUB - Printed Material Campaign

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