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RLAM — The Wimpole Building

RLAM — The Wimpole Building

The Client

One of the UK’s leading investment companies  – Royal London Asset Management.

The Project

We were approached to create the name and brand proposition for the re-development of the old CBRE head office on Wimpole Street, London W1. It was a complete modernisation, behind the listed frontage.



The Approach

The logo mark and form language nods to the tradition and aesthetic of Mayfair, whilst representing how light will now pour into the modern interior of the building behind the listed facade.


  • Branding
  • Photoshoot
  • Art Direction
  • Marketing & sales materials
  • Bespoke brochure

Creative Execution

The brochure is a case bound book, with a fine line textured cover, inset with a glossy logo plaque. Inside we commissioned illustrations and inserted actual glossy photographs of the local area.

To maintain consistency for online we used the form language from the offline marketing collateral to make the website come to life, almost like shards of light beaming down within the building to reflect key features of the new interior architecture. The website is designed to really showcase the property with lots of imagery. In addition, floor plans and space plans carry all the key details so agents and interested parties can learn more about the building and interior spaces.



    World leaders in commercial property Client Testimonial With what you have produced for us on Wimpole, we have been able to achieve a single HQ let at a premium price point. We are very pleased. Keith Miller Royal London Asset Management RLAM
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