Synonymous with luxury and modernism William Tempest is a contemporary British brand based in London. The look is of innovative cutting and experimental shape making, focusing heavily on construction and quality. William Tempest has been seen on fans including Kate Moss, Emma Watson, Lily Allen, Leona Lewis and Victoria Beckham.
William Tempest already had his logo when he approached us, fashion labels often do. We provided a refresh to ensure that the logo and associated identity is strong enough to stand the test of time. We were also able to look at how their brand extends across printed materials, online as well as campaigns and film.
William Tempest decided to treat his audience at London Fashion Week to a screening of his film Dia Anna. Egelnick and Webb came on board as art directors working with director Patrick Lindblom to create the six minute film, which stars model Amber Le Bon wandering the woods of Thetford Forest. Witches, the macabre and the occult inspired the film. Referencing the ‘Swimming Test’, a method made popular by witch-hunter Matthew Hopkins in the 17th Century.
Despite the dark, devilish nature of William’s inspirations, the film successfully highlights the best of the collection.
Working with William Tempest for several seasons, we designed and printed all of his look books and invitations. Always taking a lead from his collection, we ensured that the printed materials reflected the effort and design that was so apparent in his clothing.
Sometimes we become so inspired with an idea we can end up having to add the finishing touches ourselves. With this project we decided to hand dip each invite in an oily paint so they were all unique. It took a whole week to dip and dry but the results were worth the effort.
Olay contacted us to help them create a special Fashion Week Limited edition package. We worked with their PR team to establish a brief and then suggested the London Fashion Week designers we felt met the brief. William Tempest was our chosen designer.
When we designed the William Tempest website, William wanted something that was very sleek and simple; he wanted his collections to do the talking. We used integrated catwalk images along with his film to ensure that any fans of the label were able to read all of the latest information on William Tempest. One of the key deliverables of this website was to ensure that he was able to update the content
When looking at the William Tempest brand we redesigned his swing tickets to reflect the structure of his clothing. Using luxury paper stocks and foils we were able to design a starting point that was followed through to his look books and fashion week invites.