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David Clulow Website & Brand Campaign

May 14, 2014 David Clulow Website & Brand Campaign

Established in 1962 David Clulow Opticians is the destination for eye care and contemporary designer eyewear. From the latest big brand sunglasses to designer spectacles.

Website
Following our successful rebrand David Clulow wanted us to turn our attention to their website. The brief was to establish their brand presence online, engaging their audience with a similar seamless online experience to the impeccable customer service enjoyed in store.

Through a total website redesign we built a fully responsive customer experience. We created key trends pages incorporating content from David Clulow social media channels and enablled sharing of the latest eyewear trends.

Using a new product display and navigation tool, we implemented a platform to showcase designer brands, now users can find their Burberry, Chanel or Miu Miu frames with ease.

We also streamlined an online eye examination booking system and store locator so that users can navigate the site whether on mobile, tablet or desktop device.

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David Clulow - Brand Campaign
Brand Campaign
To launch the new David Clulow website we executed an online and press Brand campaign to target their core consumer who are very fashion aware and their choices are driven by style. The campaign, which ran for a month, featured in publications such as The Guardian, The Spectator and FT Weekend with the resulting website traffic:
Visits up 11.06%
Page views up 104.82%
Pages / Visit up 84.43%

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