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How a brand begins

July 27, 2011 How a brand begins

Having celebrated the launch of their third store, our attention is drawn to the brand identity we developed for independent clothing boutique HUB.

One of the quickest and best ways to really understand a brand, it’s ethos, personality, positioning, offering, (call it what you will) is to get the people closest to the top to come in and talk to us. We often ask them to bring a series of objects that they like, or feel sums up some aspect of their brand. The more they talk about why they like a seemingly unrelated random object, the clearer the real brief becomes.

These represent a military influenced, traditionally crafted, British knitwear brand.

At least they did when they had finished talking about them all.

Yarn

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HUB - Printed Material Campaign

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