Egelnick and Webb recently completed two projects for Jaeger. It is an absolute pleasure to work on such an iconic brand, especially when you are allowed to spend hours looking through their huge archive for inspiration.
It was important to us when developing the brand for Jaeger’s new Boutique range that we did not reinvent the wheel; with a 125 year heritage featuring edgy young women with attitude and style, why would you? The logo mark that we have developed for Jaeger is relevant to today’s market, yet at a closer look reveals a huge nod to the brands history of uber cool graphic design and art direction within their advertising.
The Jaeger Boutique range is hitting stores in July. Here is a sneaky peek from their look book modelled by Stephanie Rad. I’ve also added another pic from a couple of hot young men sporting Jaeger knitwear.