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Morphing into your design brief

April 13, 2011 Morphing into your design brief

We have been working on a tweed-like project over the past few months. We cannot wait to see it instore and even though it is menswear, I’ll be buying it for me. Working on the project was an unusual experience as the designer (pictured) went from colour blocking his outfits when working on the SS collection and then grew a moustache when we started delving into the archive. A little strange… designers absorbing their brief to the extreme. Here is the man in question at the Tweed Run at the weekend.

Daniel Lock

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