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Paul Smith men’s shoe campaign

November 5, 2013 Paul Smith men’s shoe campaign

We recently did a shoot with Paul Smith for their autumn winter men’s shoe collection. The creative challenge was to create a luxe looking series of images that reflected the price point of hand made Italian shoes but reflect the quirky, playful personality of the Paul Smith brand.

The concept we worked to therefore was ‘illusion’ – the idea that each shot had some element of gravity defying visual trickery that you would notice on closer inspection. The sterling board set related to the main ATL fashion campaign that used it in the background of some of the model shots.

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HUB - Printed Material Campaign

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