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Tesco Virtual Subway Shop

June 24, 2011 Tesco Virtual Subway Shop

This award winning campaign comes from Korea where people spend a lot of time commuting and they don’t really have much time (nor will) for super market shopping. So, here is the idea: Tesco (Homeplus in Korea) created a virtual store in the subway where commuters can buy their groceries out of a virtual wall using QR codes on their smartphones. They are added to a virtual basket and delivered to their homes as soon as they are back.

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