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The Art Car

June 3, 2010 The Art Car
BMW Art Car by Jeff Koons
American artist Jeff Koons unveiled his Art Car designed for BMW at the Pompidou Centre in Paris last night. Lines of colour stream over the bodywork of the BMW M3 GT2. The design was applied by digitally printing onto car-wrapping vinyl.
“This car is about this type of life energy, this desire to achieve and this desire to win,” said Koons at the unveiling. “This life energy is up against everything and it keeps pushing through with this desire to create.”
The Art Car will compete at the 24 hours race of Le Mans in France on 12-13 June. The car is the 17th in the Art Car series, which began with the late American artist Alexander Calder in 1975.

BMW Art Car by Jeff Koons

American artist Jeff Koons unveiled his Art Car designed for BMW at the Pompidou Centre in Paris last night. Lines of colour stream over the bodywork of the BMW M3 GT2. The design was applied by digitally printing onto car-wrapping vinyl.

“This car is about this type of life energy, this desire to achieve and this desire to win,” said Koons at the unveiling. “This life energy is up against everything and it keeps pushing through with this desire to create.”

The Art Car will compete at the 24 hours race of Le Mans in France on 12-13 June. The car is the 17th in the Art Car series, which began with the late American artist Alexander Calder in 1975.

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