The first thing you notice and remember about a brand? Answer the logo.
Balance is important in logo design, as well as the choice of the colour palette and the details used within the architecture of the line. They must depict the essence of the brand, tell the viewer what is so unique about the buisness – At first glance you should be able to understand what the brand is all about.
Here are some examples of logo designs we created at Egelnick and Webb – which we believe deliver the above:
Based in in the original Victorian offices of the Coffee Trade Federation, with values and manners from the same era, our starting point was historic typography and sign-writing.
We developed a clean graphic language, derived from an iris that felt contemproary but at the same time fitted with the classic illustration heritage of John Lewis.
The strategy for this project was to create a ‘House of brands’ using a ‘collection’ of names. This gave us a brand architecture and flexibility to reflect the different phases of completion, which also reflected the portfolio of bespoke properties on offer.
A bespoke typographic style was developed along with a more refined colour palette to elevate the luxury cues and reflect the intelligence of the brand.