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The joy of print.

May 22, 2012 The joy of print.

We were lucky enough to escape the rat race of London and visit one of our look books coming off the press recently.

The sheer noise and scale of the process many people take for granted was enchanting to see. The craftsmanship to operate machines, that have remained largely unchanged for decades, was incredible and the whole experience reminded us why we became designers in the first place.

With the digital age providing an uncertain future for print, the smell, the feel and the act of holding a printed object remains undeniable glorious.

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HUB - Printed Material Campaign

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