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Read, Then Throw the rule book out the window

June 17, 2014 Read, Then Throw the rule book out the window

We caught up with one of our favourite clients, Fashion East, at their SS15 menswear show. The event, now in it’s 9th year was brimming with up-and-coming designers who have been granted a platform to showcase unique concepts that aimed to redefine menswear in London.

Moving away from the rigid display window genre of a catwalk show, the event offered a hands-on exhibition experience with background music provided by native rhyme slugger Rejjie Snow.

Alan Crocetti, Edward Crutchley and Martine Rose were among the line-up of designers who set a new benchmark for menswear in london at the envelope pushing affair in association with Red Bull Catwalk Studio.

Our favoured range was Crutchley’s exciting blend of Indonesian/Japanese pattern print with modern street wear style. Crutchley, known for working with Louis Vuitton & Kanye West as a textile consultant, took pride in the fact the he wanted to ‘actually make clothes’. We loved how he successfully demonstrated that you can push boundaries while maintaining wearability and relevance.






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HUB - Printed Material Campaign

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