Or ‘less, but better’ is how Dieter Rams once described his approach to design and is definitely something I subscribe to. The german industrial designer, best known for his time at Braun, is a shining example of practicing what you preach. His products are beautifully minimal and functional, and for that reason they are timeless. Quite fitting really as those qualities are a large part of his ten principles of good design.
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.
Famous for designing coffee makers, calculators, radios, audio/visual equipment Dieter Rams has clearly been a strong influence on Jonathan Ive, Senior Vice-President of Industrial Design of Apple whose products show very direct relations to their 50 year predecessors. It is his methodology and the structured approach to the way that he designs that has made him one of my major creative influences as well. It’s the juggling act of function and form which is the challenge for designers of all disciplines, and for me is what makes being a designer so rewarding. I think I might start planning my Universal Shelving System now fromÂ Vitsoe.