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YSL changes name

June 21, 2012 YSL changes name

Iconic fashion brand Yves Saint Laurent is changing its name. New creative director Hedi Slimane is dropping the original founder’s name and renaming it “Saint Laurent Paris”. This move is part of Slimane’s rebranding project which aims to make the brand more modern. If you are wondering what will happen to the cult YSL logo, don’t worry – it will remain the same.

YSL logo

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